The Key Driver of Growth, Profitability, Performance and Competitive Advantage

“Those that live by the sword will be shot by those that don’t.” – Gary Hamel

Innovation - hand writing words

Innovation is the core business of the 21st century. In order to not only compete and grow but to survive in a global economy, business must innovate. To date, innovation has been approached in a piecemeal fashion. But businesses can no longer compete on a world stage on price alone.

As with all core business processes, innovation needs to be linked to strategy and the business planning process. Innovation that is not aligned to business strategy runs the risk of diverting key resources and damaging the focus of an organization. Innovation activities MUST be driven by strategy and current business imperatives.

Creating a culture of continuous innovation requires leadership and commitment from the Board and senior management teams (SMTs). This is a MUST – a necessary prerequisite for success. It also requires agents of innovation and innovation teams across the organization, champions who will assist a project manager with the implementation and tracking of ideas, innovations and changes.

Only by embracing innovation leadership will be able to compete on a world stage and be successful in a truly global economy.

Who should attend and Why YOU should attend 

Innovation is often about small, incremental changes to products, services and processes. It involves all managers in every department from Finance to Customer Service. It should be planned and managed as a core business covering all parts of a business. It needs to be integrated into the business at both strategic and operational levels. It is the core business skills and process for the 21st century.

Research has indicated that one of the most important factors in installing an innovation culture within any company is having leaders and teams with ability and commitment. Senior managers need to understand the strategic direction and how innovation can help. They also need to be able to motivate others.

[Image courtesy of Kromkrathog]